Levi's and the May Company created the $100,000 Holiday Goldrush Sweepstakes program to reward loyal consumers during the 2003 holiday season! The May Company and Levi's selected eleven sweepstakes winners, and hosted a VIP weekend at the Golden Nugget Hotel & Casino in Las Vegas featuring a chance to win up to $100,000. Each finalist had the chance to guess the last 3-digits of the account number of a May Company "Gold Rush" credit card.

Tracy Johnston-Henneke, of Austin, TX, was one of the finalists and opted to send her husband, Eric, and a buddy on the trip with a stipulation that he pick 419, their son's Sept. 14 birthdate backward. Eric decided to stick to his wife's instrucations and guessed 419 - netting him and his wife $100,000!